Yú Parfums

Finding a fragrance that you love is no easy task. Often it involves being able to try a scent and allowing time to feel and smell how it impacts your skin and mood. New perfume brand, Yú Parfums create gender neutral scents via a membership service, allowing curious fragrance aficionados the chance to explore exclusive scents. 

Vegan and cruelty-free, fragrance lovers can set up a subscription to receive exclusively curated scents, delivered bi- monthly for £40. Each edition contains 3x10ml gender-neutral perfume chapters, one refillable atomiser and nine scent sticks. There are bi- monthly, 6 and 12-month membership options available.

The most recent launch is the edition II, which started development as a mission to understand the connection of smell to the other senses, how it interlocks with touch, and how it is bought to life in the creation of fragrances. edition II contains three scents - chapter IV with hero notes of cashmere with an eccentric cream and musk twist, chapter V containing the delicacy of a floral embroidered organza, and chapter VI evoking the smell of luxury goods, chapter VI diffuses layers of depth and complexity. 

Shop and explore further at Yú Parfums.