New Balance Reissues the Iconic 740 Sneaker

This fall, New Balance introduces the reissue of its beloved 740 sneaker, bringing back a heritage running model from the early 2000s that has evolved into a versatile lifestyle shoe. Celebrated by runners for its comfort and durability, the original 740 earned a dedicated fan base. The updated version stays true to its classic design while adapting to modern style demands.

According to Brian Lynn, Global VP of Lifestyle at New Balance, “The 740 is not just a reinterpretation; it’s a rediscovery.” The reissued model maintains the plush cushioning and support that runners appreciated, but now in a design that fits effortlessly into casual, everyday wear.

Crafted with technical precision, the 740 blends breathable mesh underlays with synthetic overlays, while the ABZORB midsole provides superior impact absorption. Features like a molded TPU ‘N’ logo, speed lacing, and reflective accents further elevate its aesthetic appeal. The sneaker’s timeless silhouette draws from its 2000s roots, but is reimagined for today's fashion-conscious consumer.

The New Balance 740 will be available globally at select retailers and on the brand’s website.