Moss Unveils ‘A Cut Above’: A Celebration of Modern Tailoring and Talent

This November, Moss, the iconic menswear brand, introduces A Cut Above, a campaign blending modern tailoring with fresh perspectives from three trailblazing creatives. Featuring menswear writer Joseph Furness, musician Baby Panna, and tailor Joel Ryan, the initiative highlights the interplay of tradition and innovation in craft, style, and self-expression.

Moss has long championed accessible luxury, and A Cut Above builds on this legacy, showcasing individuals redefining their fields. Joseph Furness, known for his editorial insights, predicts a revival of ties and cardigans as wardrobe staples. His modern British style draws on craftsmanship and cinema. 

For Baby Panna, music is personal and boundary-pushing. The jazz-rap artist reflects his life experiences through improvisation and unique genre-blending. His current playlist? Men I Trust, JMSN, and Billie Eilish—artists who, like him, refuse to be boxed in.

Meanwhile, Joel Ryan reimagines tailoring with bold silhouettes and niche appeal, proving modern menswear can balance craftsmanship with creativity. His philosophy? "You don’t have to make something everyone likes."

At the heart of A Cut Above are filmed conversations where these talents explore shared values and creative intersections. Topics range from storytelling’s influence on fashion and music to the power of breaking rules. The campaign not only inspires men to elevate their style but also celebrates individuality in every stitch and sound.

Explore further at Moss.