McQueen Autumn Winter 2024 Campaign
McQueen’s Autumn Winter 2024 campaign, set against East London's vibrant backdrop, encapsulates the city's raw and poetic energy. The collection features an eclectic mix of menswear, reflecting the renegade glamour of London’s youth.
Key pieces include tufted denim and razor-sharp suiting adorned with shattered jet-stones. Accessories, like the Sling bag in rich oxblood leather with a hard metal T-bar buckle, add a tactile and twisted edge. Footwear, such as the Fringe loafer, mirrors this theme with its restrained, cocooning design.
The campaign emphasizes primal pleasure and sensory appeal, blending swaddling shearling with modern, hardened elements. McQueen's menswear collection captures the visceral essence of London’s streets, delivering a powerful and real fashion statement.
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