Les Benjamins launch collaboration with HUGO

HUGO collaborates with Istanbul-based streetwear label Les Benjamins for their Fall/Winter 2024 collection, showcasing a unique blend of cultural influences and sophisticated design. This collaboration, rooted in the rich heritage of both brands, highlights the fusion of Turkish and German influences, emphasizing unity and creativity.

The HUGO x Les Benjamins collection features 18 pieces, including standout menswear items like a raw-edged co-ord, a varsity-style bomber jacket, and a boxy double-breasted suit. More relaxed options, such as graphic T-shirts and a swan-motif sweatshirt, add versatility.

Throughout the collection, distinct motifs and symbols narrate a story of unity and cultural exchange. The swan emblem signifies the connection between Turkey and Germany, while embroidered roses symbolize enduring love and family ties. The double-key insignia pays homage to the children of Gastarbeiter, representing resilience and the ambition to unlock new opportunities for future generations.

Each piece in the collection bears the HUGO x Les Benjamins logo tag, symbolizing the collaboration's excellence. This partnership invites fashion enthusiasts to explore a stylistic journey that combines history, culture, and tradition through innovative menswear.

The HUGO x Les Benjamins collection will be available from July 11, 2024, in HUGO stores, through wholesale partners, and online