LO-KI London

Can anyone remember a time when going to work involved putting on a suit or even a pair of shoes? In a heartbeat, times have changed and so has what we need and want to wear. Right now, clothes that are well made, clean looking and comfortable, as well as look good of course are high on the agenda. LO-KI London could not have come at a better time.

Rory McCall is a man that knows about keeping busy and looking good. As a model, personal trainer and The Rakish Gent’s fitness expert, his lifestyle requires clothes that need to be comfortable and look good at the same time. On top of all that, he developed LO-KI London which focuses on effortless style for minimalists. 

With a core collection of T-shirts, sweatshirts and hoodies offered in classic black, white and grey the brand embodies simplicity and functionality, creating the building blocks for a modern man’s wardrobe with all pieces looking great whether worn with joggers, denim or chinos and under a coat/ jacket or alone. The pieces are also spot on when it comes to the price. The organic cotton T-shirts are £30, sweatshirts are £50 whilst the hoodies are £60. 

Showcasing a real understanding of what matters in the world today, sustainability is at the core of the brand, with only organic and recycled materials used in making the garments. The result are clothes that feel and look great, are environmentally friendly and always, LO-KI. 

Explore further and shop the collection at LO-KI London.