ISTO. Expands Seasonless Collection with New Denim Styles

ISTO., the Portuguese menswear label celebrated for its commitment to slow fashion and transparency, has unveiled new additions to its seasonless collection. This time, the focus is on denim, with the launch of relaxed-fit jeans and complementary shirts.

The new jeans are available in blue and washed black, featuring a wider leg and a less tapered silhouette—an answer to the growing demand for more laid-back styles. Crafted from GOTS-certified premium denim, the jeans use organic cotton, with the blue option incorporating cotton from post-consumer waste. Staying true to its ethos, ISTO. works with Candiani, a renowned Italian supplier for sustainable denim, while the jeans are cut and sewn locally in Portugal.

Accompanying the jeans are ISTO.’s new denim shirts, designed for versatility or embracing a double-denim look. Made entirely from organic regen cotton, these shirts align with the brand’s responsible manufacturing principles.

Founded in 2017, ISTO. operates on a mission to redefine the menswear industry. The brand emphasizes transparency, publishing detailed impact and cost breakdowns for every product. With a Portuguese DNA at its core, ISTO. continues to produce timeless staples designed to endure—stylistically and physically.

Prices:

• Everyday Denim Jeans: £140 

• Denim Shirt: £120 

Discover more at isto.