Dries Van Noten Opens in London: Inside the Hanover Square Menswear Destination

Dries Van Noten has officially landed in London. As of April 10th, the Belgian designer's first standalone store in the capital opens its doors at Hanover Square, marking a significant moment for both the brand and the city’s style set. Set across two floors and housed in a historic former bank, the space is less of a retail pit stop and more of an immersive menswear destination.

While the ground floor focuses on womenswear and beauty, it’s the basement level where menswear takes centre stage. Descend the staircase and you’re met with a space that balances intimacy with impact. It feels part underground speakeasy, part gallery, but fully in tune with the eclectic energy that Dries consistently brings to his collections. Expect rails of ready-to-wear menswear that play to the designer's unmistakable mix of sharp tailoring, offbeat prints, and rich textures – a wardrobe that feels confident yet considered.

The layout itself encourages a relaxed pace. This is not a space for hurried browsing. Rather, it invites exploration, with curated moments of design that feel as thoughtfully assembled as the collections themselves. The Vinyl Corner is a particular highlight, where a curated selection of vintage and contemporary records adds an unexpected layer of cultural depth. It feels like a knowing nod to the creative, curious Dries customer—a man who appreciates his playlist as much as his pleats.

Look a little closer, and the space is rich with design references. The sculptural chandelier by Vladimir Slavov casts an atmospheric light over the beauty section, while a bold William Waterhouse artwork injects dynamism into the men’s space. There’s also a Collier Web Round Convex Mirror, a detail that plays smartly with perspective, subtly expanding the intimate environment.

For the well-dressed Londoner, Dries Van Noten’s new address offers more than a chance to shop the latest collection. It’s a space that feels connected to the city’s rhythm, where a refined approach to menswear is matched with an appreciation for creativity and craft. Whether you’re in search of a statement jacket or simply a dose of inspiration, Hanover Square just became essential terrain.