From Brighton to Amalfi: Ben Sherman’s SS25 Signature Collection

Ben Sherman’s SS25 Signature Collection, Brighton to Amalfi, is a seamless fusion of British heritage and Mediterranean charm. This season, the brand channels 1960s Riviera style, reimagined through a contemporary lens, offering a sophisticated yet laid-back wardrobe for the modern gentleman.

The collection’s colour palette is a nod to sun-drenched coastal landscapes, blending sky blues, seafoam greens, rustic reds, and warm mustards. Lightweight summer layers define the range, with open-weave knitwear, French terry polos, and an updated take on the classic Harrington jacket with seasonal check linings.

Standout pieces include textured knit polos with waffle finishes, crochet detailing, and tipping accents. Classic mod stripes and towelling polos lend a tactile edge, while bold gingham, geometric prints, and painterly designs in organic cotton offer a fresh take on shirting. Linen sets and breezy seersucker shirts round out the collection, striking the perfect balance between smart and relaxed.

Effortless elegance and versatility sit at the core of Brighton to Amalfi, delivering refined summer dressing with an unmistakably rakish spirit. The collection is available online at Ben Sherman.