BELSTAFF x REPRESENT

Launching globally on November 6, 2024, the Belstaff x Represent collaboration unites Belstaff’s century-long motorcycle heritage with Represent’s modern streetwear flair, channeling the rebellious essence at the core of both brands. The collection is available exclusively at Flannels before its online debut at Represent and Belstaff.

According to Represent’s Creative Director, George Heaton, the collaboration aims to blend Belstaff’s iconic outerwear with Represent's emphasis on contemporary silhouettes, shape, and fit. This unique fusion celebrates a shared British ethos, merging Belstaff’s classic roots with Represent’s street-inspired aesthetic.

The design process drew heavily from Belstaff’s archival pieces created for endurance events like the International Six Days Enduro. One iconic reference, the custom Knobby’s Enduro Trialmaster jacket from the 1970s, inspired signature elements across the collection, including the distinctive pocket arrangement and a classic chequered flag logo.

Key pieces include a tumbled leather biker jacket with back embroidery, an Enduro jacket with cargo trousers, and an oversized mohair sweater in a striking chequered pattern. The lineup is rounded out with washed graphic hoodies, sweatshirts, and a leather duffle bag featuring the collaboration's phoenix logo.

Captured in a campaign set in Manchester, the collaboration nods to both brands' shared Mancunian roots and the enduring spirit of motorcycle culture.