AMI Launches 2024 Holiday Capsule Collection

AMI has unveiled its limited-edition Holiday Season 2024 collection, designed to capture the spirit of the festive season with the brand’s signature sophistication. The collection is a nod to friendship, togetherness, and the joy of reconnecting with loved ones, inspired by the festive energy of the end of the year.

The Holiday Season capsule features a mix of timeless pieces, including raincoats, long shorts, kilts, and over-shirts in classic tartan patterns. There are also shiny gold down jackets in technical fabric, alongside cozy hoodies, crew necks, and T-shirts in warm shades of beige, dark brown, and off-white. For extra warmth, chunky woolen crew necks, both regular and cropped, are paired with beanies, all crafted from soft materials like cotton gabardine and alpaca.

The collection’s color palette stays true to AMI’s refined style, with beige, brown, gold, and off-white tones that evoke a sense of understated luxury and seasonal warmth.

To complement the collection, AMI’s Holiday 2024 campaign, photographed by longtime collaborator Daniel Archer, encapsulates the essence of the season. The images depict a group of close friends gathered in a cosy Parisian home, sharing laughter, playing games, and enjoying each other’s company. The relaxed atmosphere of the shoot perfectly reflects AMI’s commitment to celebrating friendship and the joy of the holidays.

The 2024 Holiday Season collection is now available in AMI stores across Mainland China, Hong Kong, Macau, Japan, Europe, and the U.S., as well as online at amiparis.com.