Woolrich have tapped into some of the coolest cats in the US with the launch of the AW18 campaign, ‘Woolrich: American Soul Since 1830’ staring alternative experimental jazz ensemble Onyx Collective. The campaign celebrates an eclectic range of American artistry, featuring artists whose creative ingenuity is at the very heart of American culture.

Photographer Jack Davison captures the up-and-comers on the streets of New York’s Washington Heights with the iconic United Palace Theatre and the Brooklyn Bridge as the backdrop, with the cast dressed in the Men’s Sierra Supreme Parka in addition to the classic Arctic Parka, first introduced in 1972 for the workers of the Alaskan pipeline, and the iconic red Buffalo Check, first introduced in 1850. 

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