Walthamstow FC x William Morris Gallery x Admiral Sports

Over 3 years in development, the 23/24 Walthamstow FC  kit sees a team up with iconic Arts & Crafts pioneer William Morris, incorporating the legendary designer’s Yare print from 1892. Re-drawn by hand by the Admiral Sports team into a repeatable pattern, the William Morris Gallery allowed Admiral and Walthamstow to alter the colours for the Home kit, with the Away kit bearing the original colours of the print. The campaign is a true love letter to Walthamstow. Shot in the area, by a team made up entirely of residents, the imagery captures favourite local haunts around town on models also from the area. Shirt partners are exclusively based in the borough, including local charities focused on promoting inclusivity and creative expression within Walthamstow. What’s more - Walthamstow and shirt partner Wood Street Walls have pledged a percentage of sales from the collection to establish a brand new women’s team for the borough.

Shop at Pro Direct.