Urban Outfitters SS18

If you are looking for all of this seasons key trends and brands in one convenient place, look no further. 

Urban Outfitters has just unveiled its SS18 collection and its more directional than ever before. What exactly does directional mean? Well its when you see a new way of wearing clothes, mixing fabrics, textures and brands, which is what makes this collection so very good. 

One of the ways in which the brand has achieved this is by turning unexpected fabrics into summer shapes - runners in a British bankers chalk stripe, nylon trench PJs and the such which are perfect for all day and all night. In fact, much of this collection would look just as at home for a walk in the park as it would in a club. 

Denim is one of the strongest suits with the offering including jeans, shorts and jackets in natural denim shades and bright colours too.  Sportswear is high on the SS18 agenda with super desirable pleated trousers styled with boxy shirts and track tops, Cuban collar shirting and unavoidable in summer, short shorts.

Shop the collection at Urban Outfitters.