Skincare and grooming has strangely never seemed as relevant and important. With nowhere to go and not much to do, looking after our skin and being mindful of the products that we use has been at the forefront of many minds. Launching a beauty brand amidst a global pandemic cannot have been easy, but it's a challenge that Typology has met head on - launching this week. 

Created by Mr Ning Lee (who counts the co-creation of made.com as an impressive showcase of how to launch a brand). The guiding principle behind Typology was to create a new brand of natural products, direct to customers, that is transparent and ethically sourced. Clean and genderless, each of the products in the range provides honest information and better knowledge, with the natural products that are honesty priced and sourced in France. 

Packaging favours recyclable materials and environmentally friendly transport solutions and products have beeb thoughtfully designed to be posted through your letterbox. Smaller bottles are made from glass and larger ones are recyclable plastic to reduce transport waste.

This weeks launch sees the introduction of seven distinct product categories - Raw, Lab, Ten, Woman, Saf, Cure and Primaire. Each is intelligently designed to meet the needs of modern mens skincare. For example Raw consists of clean, single-ingredient products that can be used alone or in conjunction with other products, allowing visibility of the ingredients being applied to the skin. The Lab range offers effective serums, with some of the highest and most concentrated active ingredients on the market. Ten is a minimalist range of hero products (face cream, lip balm, shampoo and conditioner). 

Explore further and shop the collection at Typology.