Tiger of Sweden AW22

Despite having suffered through the hottest summer on record, fashion will have us look forward to fall, and for Tiger of Sweden that means embracing traditional craft with a contemporary spin. With the new collection, nostalgic references are seen throughout, preserving the thoughtfulness of personal connection with quality craftmanship in each garment.

Tailoring, which has always been sharp, nuanced and a particular strength for the brand is one of the highlights of the range, but this season see’s a more personal approach, honouring art and craft, particularly personal given that much of the original impetus for the collection stemmed from a series of conversations within the wider Tiger studio - discussions about what craft means to every person there.

The new campaign, shot by Clémentine Schneidermann on the brand’s Swedish yarn supplier’s farm Ullkontoret, Gotland shows the clothes on people from the Tiger of Sweden studio, the pattern makers, tailors, designers together with the people that make the yarn.

Explore further at Tiger of Sweden.