Just in time for summer, Thom Sweeney has launched a luxurious made-to-measure denim programme, on top of its already superb bespoke tailoring and ready to wear collection. 

The service is a comprehensive made-to-measure one, allowing you to order the perfect pair of jeans, cut to unique measurements and made in Italy. Each pair of made-to-measure jeans is fully customisable, from a modern tapered fit to a classic bootcut jean, low-rise or high rise, with contrast or plain stitched seams. It’s even possible to request embroidered initials on your jeans’ ticket pocket, in either contrasting or matching thread. 

After trying on a pair of jeans, the team will take up to 7 measurements to ensure a perfect fit. Clients will then be guided carefully through the design process; exploring which denim from the programme’s extensive range of fabrics is best suited to their requirements.

As well as a range of raw indigo dyed denims, Thom Sweeney is offering a choice of nine different washes for clients to choose from, helping customers to create jeans that range from smart to relaxed, to fill different wardrobe gaps. 

Made-to-measure jeans require 3-4 weeks from placing an order to final collection and are available from Thom Sweeney from £395 a pair.