Liverpool football star Thiago Alcantara has just been announced as a brand ambassador for global menswear brand Tommy Hilfiger. Launching this month across Europe, Alcantara will star in campaigns for the men’s watch and jewellery collection for autumn 2022.

The watch and jewelry campaign spotlights hero pieces from the men’s collection, including a vintage-racing-inspired, all-purpose sports watch. Water-resistant to 5ATM, this multifunctional timepiece (44mm) is complete with a sunray dial, stainless steel frame and rugged mesh bracelet. The full men’s collection offers styles from sleek and minimalist, to sophisticated statement-makers. The inaugural monogram jewelry for men includes a silver rugged link bracelet and the reimagined stainless steel dog tags, both featuring the TH logo.

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