Theory AW18

Fresh from NYC, comes the news collection from Theory. 

Designed with the modern man in mind, the brand is committed to create clothes that meet the demands of the everyday urban life. New York is firmly at the centre of the design inspiration, highlighting exceptional fit, innovative fabric and effortless style which mirrors the uptown and downtown vibes of the vibrant city. 

Focusing on the trans-seasonal, the collection features crisp transitional outerwear and air cashmere in graphic blocks of Ellsworth Kelly colors. Sportswear is influenced by the urban commute and the need to be able to move, travel and work is a key concept for the season. As Fall approaches, the downtown man embraces sartorial elements inspired by the attitude and saturated palette of Basquiat. Sumptuous coats in shearling and unstructured suiting continue to evolve the urban man’s wardrobe. 

Exceptional fabrics and a simple, no frills approach to how the modern man should be dressing this fall. 

Explore further at Theory.