Thameen London launch Bravi

Thameen London, under the “artistic residency” of Christopher Chong, has just launched the third fragrance from the phenomenally successful Britologne Collection. Entitled Bravi, the scent is reimagined as Cologne Elixir with more faceted nuances layering over the classical structure of cologne.

The inspiration for the adventure of the scent can be found at the opera house, which is the most iconic building in Covent Garden. A place where love and passion for the opera ignites friendships. Chong “missed going to the opera with my friends during the pandemic. As soon as restrictions were lifted, I organised box seats for the opening of a new production, so I could reunite with friends who shared the same passion. It also happened by chance that a good friend of mine was the diva of the opera. Perfumer Bruno Jovanovic, whom I haven’t seen for some time, was amongst the invited. After the performance, I mentioned to Bruno that it would be wonderful to mark the occasion with a fragrance to remember humane attributes we take for granted - trust, friendship, and loyalty.”

These noble sentiments led to “The final chapter of the Covent Garden trilogy [which is] is all about wannabe divos and a diva. We imagine the idea of creating a Queen of the Night flower fragrance that would be essential to the magic of the performance.” Combined with Chong’s unconventional touch of artistry, the story of friends going to the opera is adapted into a pantomime script full of magic and mishaps to colour Jovanovic’s imagination.

The evocative new scent boasts top notes of bergamot, bitter orange and ginger, base notes of walnut milk accord, vanilla and tobacco with tuberose, saffron and honey at the heart.

From £250 for 100ml and available at Thameen London.