Thameen launch Bold As Love

Thameen London, under the artistic direction of Christopher Chong, has unveiled Bold As Love, the newest addition to The Britologne Collection. This fragrance, crafted by renowned perfumer Pierre Negrin, is a Cologne Elixir with a 25% concentration, merging the classic cologne structure with the depth and sillage of an Eau de Parfum.

Inspired by Jimi Hendrix’s dynamic and soulful artistry, Bold As Love captures the essence of his vibrant persona and profound musical influence. The scent opens with fresh top notes of mandarin, ginger, and a fruity accord blending apple and pineapple. The heart reveals aromatic tones of lavender, juniper berry, and geranium, evoking a sense of refined elegance. As the fragrance settles, it unveils a rich base of smoky leather, patchouli, and vetiver, encapsulating Hendrix's raw and powerful stage presence.

Chong, stepping out of his classical music comfort zone, delves into the eclectic spirit of 1967, infusing this creation with cultural and musical nuances. Negrin, inspired by an image of Hendrix in a purple costume, sought to translate the musician’s bold energy and unique style into a captivating scent.

Bold As Love is presented in Thameen London's signature clear frosted glass bottle with a magnetic silver cap, reflecting the aesthetic movement of British pop culture in 1967. This luxurious fragrance retails at £250 for a 100ml bottle.

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