Team GB x Ben Sherman

In an exciting collaboration, Ben Sherman returns as the Official Supplier for Team GB at the Paris 2024 Olympic Games. This marks the third consecutive Olympics where the iconic British brand outfits the Team GB delegation for the Opening and Closing Ceremonies. The new collection, celebrating British heritage and contemporary style, includes an exclusive retail capsule for fans and fashion enthusiasts.

Ben Sherman’s campaign features standout athletes Kye Whyte (BMX Racing), Jacob Peters (Swimming), Desiree Henry (Athletics), and Lola Tambling (Skateboarding), showcasing the brand’s fusion of tradition and modernity. Rachel Terrace, Chief Brand Officer at Marquee Brands, expressed pride in the ongoing partnership, emphasizing the global unity and pride inspired by the Games.

The ceremony wear draws from the UK's rich cultural heritage, highlighted by a unique four-nation floral motif representing the rose, thistle, daffodil, and shamrock. The Opening Ceremony attire includes a bomber jacket with this motif, paired with an organic cotton polo, oxford trousers, and stylish suede loafers. The outfit is completed with a styling belt and patterned socks from a special collaboration with Happy Socks.

For the Closing Ceremony, athletes will don floral shirts, oxford shorts, and Happy Socks liner socks, exuding playful contemporary flair.

Fans can purchase pieces from the limited-edition retail capsule collection, featuring embroidered bomber jackets, track tops, polos, floral shirts, and suede loafers, all inspired by the official looks. Six uniquely patterned socks from the Ben Sherman and Happy Socks collaboration complete the collection.

Explore the collection online at Ben Sherman and join the celebration of British pride and style with #BenShermanTeamGB.