Skincare brand Shakeup Cosmetics has just this week launched a new range of grooming products for men, FACE 4WARD, designed to simply the skincare routine. 

It is quite a conundrum that there seems to be a bulging marketplace of products and still there is a struggle to find the right ones to address your specific skincare concerns. The FACE 4WARD range seeks to change that, with a 4 step routine. It’s step by step, easy to use and difficult to go wrong with. Take a closer look at the range in more detail below:

Step One 

Multi-action daily face wash - £12 

A good daily face wash is a must have to start any grooming routine. This one removes dirt, oil and environmental pollutants and is packed with Willow Bark extract & fruit AHA complex of Orange, Lemon and Bilberry to gently exfoliate, improve skin tone and the appearance of pores.

Step Two 

Clarifying Toner - £15

Simple step two involves using the Clarifying Toner which exfoliates skin with Glycolic Acid & fruit AHA complex, and helps reduce oil & shine, leaving skin perfectly prepped for serum or moisturiser.

Step Three

Pro-Youth Serum - £35

A powerful and nourishing serum that helps to reduce the appearance of multiple signs of ageing. Ingredients like Tiger Grass assist in reducing the appearance of wrinkles and promotes a brighter complexion while Squalane helps to reduce excess oil, calm irritation and target uneven skin tone. 

Step Four 

Matte-effect gel moisturiser - £25

Lightweight, with MatmarineTM biotech ingredient that targets oil and shine for a natural matte finish. Helps replenish tired skin by delivering a hydrating boost of Hyaluronic Acid to give skin a supple and youthful glow. What more could you want?

Explore further and shop the collection at Shakeup Cosmetics.