SERIES: A Day’s March

Founded in 2014, Swedish clothing brand A Day’s March has the ambition to make clothes that elevate the everyday. Created by Marcus Gårdö, Pelle Lundquist, and Stefan Pagréus, they quit their daytime jobs in order to do something more meaningful which led to the formation of the brand. The name, A Day’s March, is an old military term - it's how far an army can move in one single day.

With 70% of the garments produced in Portugal with local fabrics and textiles, the family-owned textile factories north of Porto are a reassurance of high quality and a more sustainable way of producing. The garments produced are typical of what we at The Rakish Gent like most - they get you through the day with style and dignity. Unfussy and free of complications, they do not focus on following fashion trends and instead are determined to make clothes that you will want to wear for years. It goes without saying that this is better for the planet.

Signature pieces include white T-shirts from £35 (made from 100% organic cotton) which look great worn under one of the dress shirts and with a pair of smart trousers (from £140) or denim (from £120).

The brand’s London home is at their townhouse store located at 24 Berwick St. In the heart of Soho, housed across three storeys, the Townhouse is a historic grade-listed building and showcases the brand’s core collections across menswear and womenswear. “We have been in construction throughout Winter 2022 and are really excited to share our vision with the public. Co-designed by myself and interior architect, Daniel Braconier, we have maintained the original character of the building and layered elements of playful Scandinavian design on top. The interior will feature brick walls, oak, Carrara marble and a typical Swedish decorative painting technique from the 17th century.” says Pelle Lundquist.

The brand’s philosophy and simple approach to making great clothes that men actually want to wear is one that we at The Rakish Gent are 100% behind.

Explore further at A Day’s March

Tajinder Hayera days march, series, brand focus, model, male model, editorial, photography