Italian heritage sportswear brand Sergio Tacchini has once again pushed the boundaries of style and athleticism with the launch of their SS24 footwear collection. To celebrate this exciting release, they teamed up with the iconic Parisian hotspot, Paperboy, transforming its exterior into a vibrant street court for a thrilling one-day tournament.

Embracing the spirit of street tennis – a dynamic and fast-paced game with minimal rules – Sergio Tacchini showcased their commitment to innovation and color, reclaiming elements of the court in their signature style. The event attracted teams from across Europe, all sporting the unmistakable Sergio Tacchini logo on their feet.

The tournament wasn't just about competition; it was a celebration of community and collaboration. Local residents joined in, painting the court, while Paperboy staff traded in their aprons for paddles. Spectators gathered to witness the action, soaking in the electric atmosphere of the event.

Highlighting the collection were the Prime Shot DA Ultra and the 70's Racer – modern reinterpretations of classic Sergio Tacchini designs. The Prime Shot DA Ultra, featuring the brand's renowned 'Dynamic Action' cushioning system, pays homage to tennis legend Pat Cash, embodying the brand's forward-thinking ethos.

Meanwhile, the 70's Racer combines retro aesthetics with contemporary materials, boasting a sleek silhouette and innovative design. For those seeking comfort and style off the court, the Cup Slide offers a bold yet practical option, perfect for summer lounging.

But it wasn't just about the tournament; Sergio Tacchini's SS24 collection also pays homage to the brand's heritage. The Neo Terrace DA nods to the footwear choices of 70's and 80's casuals, blending nostalgia with modern flair.

With the SS24 collection, Sergio Tacchini continues to redefine sportswear, blending performance with style and paying tribute to its rich heritage. As the brand looks towards the future, its commitment to innovation and community remains unwavering.

Explore further and shop the collection at Sergio Tacchini.