New Balance’s Made in UK Collection

New Balance has always been a brand that balances heritage with innovation, and its latest Made in UK collection stays true to that ethos. The brand’s S1 lookbook puts British craftsmanship front and center, featuring a lineup of influential UK creatives who embody modern British style.

At the heart of this campaign are two silhouettes straight from New Balance’s Flimby factory: the 991v2 and the 1500. Both designs are products of meticulous craftsmanship, blending traditional shoemaking techniques with modern technology to deliver sneakers that are as stylish as they are functional.

But this collection isn’t just about the shoes—it’s about the culture that surrounds them. The lookbook casts figures from across sport, music, and the arts, including Premier League midfielder Ebere Eze, photographer Ewen Spencer, artist Teoni Hinds, rapper Niko B, and singer-songwriter Sasha Keable. Each individual brings a distinct perspective on British identity and personal style, reinforcing the deep connection between fashion, culture, and heritage.

For New Balance, ‘craft’ isn’t just about tradition for tradition’s sake. It’s about using time-honored methods where they work best and embracing innovation where it improves the product. This ethos is reflected in the construction of the 991v2 and 1500, which stay true to their classic forms while incorporating modern updates for a contemporary edge.

The campaign also leans into its British roots beyond just the shoes and talent. The creative team behind the project—from photographers to stylists—was drawn from the UK, ensuring that the lookbook is an authentic representation of modern British style.

In a world where fast fashion dominates, the Made in UK collection is a reminder that craftsmanship and locality still matter. With each release, New Balance continues to showcase why its Made in UK range remains a staple for those who appreciate quality, heritage, and a refined take on streetwear.

For those who see sneakers as more than just footwear, but as an extension of style and culture, New Balance’s latest drop is one to watch.

Explore further at New Balance.