Originally introduced in 1999, the New Balance 1000 is back with its innovative design, embracing the Y2K aesthetics that captured the essence of the era.

New Balance also announces British rapper Dave as its newest brand ambassador, joining its growing roster of original talent. Dave stars in New Balance’s latest campaign for the launch of the 1000, where the narrative includes a street race scenario and captures the versatility of the style, exploring the threads between culture, style and individuality.

The reissue of the New Balance 1000 pays homage to its futuristic, turn-of-the-millennium roots while seamlessly blending into the modern sneaker landscape; with its unmistakable identity, the 1000 is decidedly non-traditional. Setting it apart from the crowd, the 1000 comes with a streamlined silhouette, prominent overlay panels, segmented, sculpted sole unit and nylon eyelets.

From £150 available at New Balance.