New Balance 740: The Throwback Trainer That’s Built for Now

New Balance is no stranger to pulling gems from the archives, and this season, the 740 makes its return. First worn in as a go-to daily runner, the 740 was designed for mileage and resilience — a shoe that could handle everything from long training sessions to quick errands, without missing a beat. Now, it’s back, but not strictly for the track.

The revived 740 leans into its heritage while speaking directly to today’s off-duty style. It lands at a time when retro sneakers are less trend and more uniform, offering a balance between athletic nostalgia and current street sensibilities. The open knit mesh upper keeps things breathable, while the segmented midsole delivers all-day comfort — a nod to its performance roots, but with an edge that feels modern.

There’s an unmissable early-2000s energy here. Two-tone mesh and angular overlays give the silhouette a distinct visual punch, without straying into gimmick territory. Whether it’s paired with relaxed tailoring or weekend essentials, the 740 has range. According to New Balance, it’s made for life from 7:40am to 7:40pm — an all-day companion that works whether you’re desk-bound, bar-hopping, or both.

Campaign visuals only underscore that versatility. New Balance enlisted WNBA player Cameron Brink and skater Jack Curtin to front the launch, both bringing their own spin to the style. Brink, known for her dominant presence on the court, and Curtin, with his effortless street appeal, frame the 740 not just as a running relic, but as a cross-cultural staple.

Priced at a reasonable £100, and available now in the Blue Agate colourway at newbalance.co.uk, the 740 slots neatly into any considered rotation. It’s not chasing hype — and that’s exactly the point. For those who appreciate a low-key classic with the technical backbone to go the distance, this is a pair worth lacing up.