N.E. Blake & Co

Photography - Nicholas Andrews

Words & styling - Taj Hayer 

Hair - Nick Jones

Grooming - Charley McEwen (represented by Frank Agency)

Model - Henry Lloyd-Hughes in N.E. Blake & Co 

As a year of being locked down blurs the lines between sportswear and casual wear ever more, cricket is one of the few sports that still retain a rakish edge over others. N.E. Blake & Co offers contemporary cricket whites with a unique heritage that look just as good off the field as they do on. 

If being a successful actor, that has starred in some of the biggest TV shows of recent years (The Irregulars, Killing Eve, The Inbetweeners, Indian Summers, The English Game) is not enough, Henry Lloyd-Hughes is the man at the helm of the brand. It is his passion for the game that has spurred on his stylish endeavours, having played in and run an East London based cricket team for a decade.  In the Twenties, his grandfather started a store in Reading called N.E. Blake & Co and after his death, Henry inherited the business, and decided to bring it back to life, merging contemporary cricket whites that look just as good as a pair of chinos or jeans. 

The major appeal of the brand is that it, at heart, remains a functional cricket brand, and cricket clubs are offered generous discounts and the opportunity to put their crest on any N.E. Blake & Co pieces, which currently includes cricket jumpers and shirts, trousers and headwear. 

Explore further and shop the collection at N.E. Blake & Co.