MONÉ Unveils Its First Drop of 2024
MONÉ, a brand synonymous with Riviera sophistication, has introduced its highly anticipated first drop for Autumn/Winter 2024. The collection, titled L’Été Sans Fin—“Endless Summer”—echoes the brand’s ethos of perpetual sunshine and the timeless elegance of the Côte d'Azur. This initial capsule is a modern take on the classic Monégasque style, blending new innovations with enduring silhouettes.
Central to the collection is an updated version of MONÉ’s lightweight cotton Evening Knit. This staple piece, favored by style icons of the past, has been meticulously refined to meet the needs of today's man. The Evening Knit pairs seamlessly with MONÉ’s signature Pleated Trouser, now available in a bold black pinstripe, evoking the sartorial flair of the Riviera’s golden era.
The collection comprises seven essential pieces, each designed to transcend seasons. In addition to the Evening Knit and Pleated Trouser, it includes the popular Beach Club T-Shirt and other MONÉ classics that have solidified the brand's place in contemporary menswear. Each item in this drop is crafted with the intention of year-round wear, aligning with the brand's vision of seasonless style.
To celebrate this release, MONÉ has drawn inspiration from Gianni Agnelli, a symbol of Riviera style. The collection’s lookbook, set aboard a Riva yacht in the bay of Le Port Hercule, captures the essence of maritime adventure and the effortless elegance that defines Riviera culture.
L’Été Sans Fin will be available exclusively online at monemontecarlo.com starting August 30th at 4 PM BST.