LeBron James X Canyon

Canyon Bicycles, known for its innovative approach in the cycling world, has announced a significant partnership with global sports icon LeBron James. This collaboration aims to inspire and empower a new generation of cyclists by highlighting the transformative potential of biking.

LeBron James, a minor shareholder in Canyon and a longtime advocate of cycling, fronts this initiative. The partnership, which began in 2022, has now been elevated to a broader campaign promoting cycling’s life-changing benefits. The initiative features a video that intertwines James's personal story with the freedom and joy that cycling can offer.

LeBron's connection to bicycles dates back to his childhood in Akron, Ohio. He attributes much of his personal and professional success to the mobility and freedom bicycles provided him. This partnership reflects his ongoing commitment to advocating for cycling as a means to overcome barriers and promote an active, healthy lifestyle.

In support of the LeBron James Family Foundation’s 'I PROMISE' Program, Canyon will donate Grand Canyon Young Heroes bikes to the program’s students. This donation aligns with the Foundation's commitment to fostering hard work, academic success, and an active lifestyle among Akron's youth.

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