Lacoste have temporarily removed the iconic crocodile from its classic polo shirts to help save our species. 

Since last year, the brand have started a three year partnership with the International Union for Conservation of Nature to help raise awareness of the extinction of endangered species and to help support conservation. The collaboration has led to the creation of 10 limited edition polo shirts on which the spot where that crocodile once rested, bang taken by one of the 10 endangered species. For each one of the them, the number of polo shirts produced matches the number of animals known to remain in the wild, which is an alarmingly visual presentation of this pressing issue when you consider that there are only 589 specimens of the Iberian lynx, and 444 of the North Atlantic Right whale. 

On 22 May a number of stores around the world will put the spotlight on one of the species in an eventful way, with the London Covent Garden store showcasing the Yemeni mouse tailed bat of which only 150 species remain. All profits from this day from the nine stores and from Lacoste.com will help IUCN’s efforts to conserve threatened wildlife.

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