Kid Cudi - the face of Levi's® new 501® Campaign

Next year, Levi’s® will kick off the 150th anniversary celebration of this global icon, one that has seen so many iterations over its long and illustrious history. Button fly, straight leg, Red Tab may be the foundational blueprint, but each year sees a new, slightly re-interpreted fit of the original 501® to coincide with our current cultural and stylistic moment.

To celebrate the past, present and future of this globally beloved iconic – and to help launch its latest iteration, the 501® ‘90s – Levi’s® has partnered with seven visionaries whose stories perfectly embody the spirit of the Original 501®, and who each possess a unique perspective that embraces the change needed to inspire growth and personal evolution. Featured in the campaign – and showing off the versatile style of the Original 501® and the 501® ‘90s – is hip-hop innovator, actor, and producer Kid Cudi; artist, designer, and cultural arbiter Tremaine Emory; sonic innovator and founding member of legendary Beastie Boys’ Mike D; fashion icon Nathan Westling; model, creative director, and style innovator Gia Seo; stylist, sartorial taste-maker, and first Black woman to style a Vogue magazine cover Gabriella Karefa-Johnson; and model, musician, and member of the punk band The Paranoyds, Staz Lindes.

Since 1873, the Levi’s® 501® has never gone out of style. And it never will.

Explore further at Levi’s®.