Huntsman bespoke tweed service

Over 170 years, Huntsman has crafted bespoke tweed tailoring for generations of gentlemen. To begin their 18th decade in operation, the outfitter has launched a new service whereby customers can create their own tweed, selecting a design and colour scheme that fits their specification.

With an in-house handloom, patrons can watch a prototype being made on the spot in the Savile Row store, before a 60-metre tweed bolt is produced in Huntsman’s partner mill in Scotland.

While having a personalised tweed is a pleasure in and of itself, the Huntsman club room, where you meet to discuss and design your pattern is pretty good reason too. Behind a hidden door, The Club is a (worst kept) secret hideaway above the shop, and offers the perfect vantage point from which to look out over the storied tailoring street and soak in Savile Row’s centuries of gentlemen’s outfitting, while discussing your tweed.

Transporting you to a past age, the walls of The Club are lined with tweed patterned wallpaper and adorned by framed photographs of the tailor’s illustrious clientele and vintage cutting blocks. So far, so Huntsman.

Bringing things right up to the 21st century is the electronic handloom on which the prototype of your signature tweed is created, or the mirror that turns into a television screen at the touch of a button, in an apparent nod to the iconic store’s other claim to fame - the inspiration for the titular spy agency in the Kingsman movie franchise.

And while you wait, why not order an old fashioned at the fully-stocked bar and peruse one of the leather-bound tomes sitting around, or perhaps even enjoy a quick game of darts?

While the desire for a personal tweed might seem an affectation to some, there is something to be said of owning a piece of tailoring culture. The de facto material of the landed gentry, tweed has kept women, children, and particularly men warm, comfortable and stylish for hundreds of years. And why wouldn’t you want to put your own stamp on the fabric of sartorial history? A little piece of heritage just for you.

Only, it’s not just for you, as Huntsman keeps it on archive for generations to come, so this pattern belongs, not only to yourself, but to any offspring you may have - a sartorial coat of arms for your family that itself may live on for centuries.

It is this willingness to look to the future whilst remaining firmly rooted in its past, that has kept Huntsman trading for 170 years.

Here’s to 170 more.

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