Hugh Jackman for R.M. Williams

Luxury leather boot brand R.M. Williams has just announced Mr. Hugh Jackman as its ambassador and the face of the newest campaign. 

Announced at the Adelaide HQ of the brand, Jackman toured the premises, was shown the ropes in the boot room and had a hand in crafting a pair of Craftsman boots. The actor takes part in the brand’s new global campaign, Undeniable Character, set to launch in the coming months, which brings to life the story of the boots and their wearers. Someone with Undeniable Character has grit, tenacity, determination and a pioneering spirit just like R.M. himself and Hugh Jackman.

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