For those of you that have been living under a rock, David Beckham has just launched a new line of grooming products for men.

The male grooming market is big business so it makes sense that a multi millionaire is interested in getting a slice of that pie. The collection features all the classic pieces that you would expect with interesting new twists that cater for a specific market. With 21 products, the aim of the range is to equip the modern rakish gent with all he needs to constantly evolve his look - from Mohican to cornrows, bleached locks to shaggy unkempt hair. Highlights of the new range include:

Powered by black charcoal and volcanic stone, together with energizing ginseng, provides supple and conditioned hair you can work with either for shave or shape.

Light on skin, unforgiving on shine – the lightweight and nourishing formula, strengthens skin whilst keeping it looking healthy and hydrated all day long.

Discipline your facial hair with a light weight agent that nourishes and adds structure. Inspired by David Beckham circa 2018.

Protect your much loved tattoos with a spray moisturiser with SPF 30 to block UV rays to preserve tattoos original colours and enhance brightness.

Available now at Harvey Nichols.