Favourbrook Unveils Royal Ascot 2025 Collection: Tailoring Tradition for Race Day Elegance

When it comes to Royal Ascot, there’s no room for half measures. And once again, Favourbrook is making sure that the modern gentleman turns up properly dressed. As the Official Menswear Licensee for the 2025 event, the British formalwear label is leaning into its strengths with an exclusive Royal Ascot Collection that walks the line between tradition and personal flair.

Dropping just ahead of the official style guide on April 11th, the collection is a masterclass in morning dress. Favourbrook has gone deep on variety this season: think black and charcoal classics alongside lighter grey and navy morning coats, all precision-tailored for race-day refinement. Waistcoats are where the brand flexes its creative muscle, with double-breasted options in pastel tones like dove grey and champagne, plus silk patterns designed to stand out in the Royal Enclosure crowd.

"Royal Ascot demands a balance of tradition and personality," says Oliver Spencer, Favourbrook’s founder and Creative Director. "Our collection ensures every gentleman can honour the occasion with confidence and flair."

This isn’t just off-the-peg pageantry. Favourbrook’s team, based at their Pall Mall flagship and Piccadilly Arcade atelier, brings serious know-how to the fittings. With years of experience dressing Ascot regulars, they understand how to navigate the subtle codes of the occasion, helping clients strike the perfect balance between formal tradition and individual expression.

It’s a smart move from Favourbrook, cementing their reputation as the go-to for race-day tailoring. The Royal Ascot partnership gives them a front-row seat at the season’s most scrutinised sartorial showcase, while also reinforcing their status in the upper echelons of British menswear.

For those gearing up for the big week in June, Favourbrook’s Royal Ascot Collection is now available in store and online. Whether you’re aiming for understated elegance or a bolder expression of race-day style, it’s clear where the smart money is heading this season.