From 2020 to today, Farah has been crafting modern menswear and takes its 100 year anniversary to celebrate the special occasion with a series of product launches, each to mark a seminal moment in pop culture. 

Starting in Fifties America, when youth culture didn’t exist before a generation of post-war adolescents started a cultural revolution, Farah plays tribute to these trailblazers with pieces from the catalogue. Colours comprise deep indigo, lemon yellow, pastel blue and cool pink as well as plaid that appears on truckers, shirts and shorts contrasted with bold, vertical stripes applied to polos and shirts. Highlights of the shirt collections are a lofty loose weave canvas check, a tumbled plain and argyle print oxford. 

Outerwear has always been a Farah highlight. For spring 2020 the brand offers a hip length coach jacket and a madras trucker as well as classic twill Harrington and a mesh lined nylon wind cheater. 

Shop the collection and explore further at Farah.