Unisex sneaker and apparel brand Eytys has just opened the doors of their first London store. The Stockholm-based brand launched with footwear in 2013 and opened its first retail outpost in Stockholm in 2016. The footwear offering has expanded to include a full Jeans collection and a soon-to launch ready-to-wear collection. 

The 1000-square-foot Soho space is influenced by Swedish 1960s brutalism and the playful postmodernism of the ’70s and ’80s.

Shop the collection at 75 Brewer Street, Soho and online. 

The 1000 sq. ft. store is located on the corner of Brewer Street and Sherwood Street in Soho. It features Eytys full collections of unisex footwear, denim and ready-to-wear.