dunhill launches new Athluxury Collection

dunhill, the renowned British luxury menswear brand, has unveiled its latest offering: the Athluxury collection. Created by Creative Director Simon Holloway, this capsule collection addresses the modern lifestyle of the dunhill client, seamlessly blending work and leisure attire.

The Athluxury collection features a range of off-duty essentials, including outerwear, knitwear, jersey, and casual trousers. These pieces are crafted from premium materials such as wool, cotton cashmere, and wool jersey, ensuring both comfort and performance. The collection is presented in a refined palette of ivory and grey.

Key highlights include garments made from technical merino wool jersey, which is utilized in t-shirts, polo shirts, and shorts. This fabric offers advanced functionality, including thermal control, breathability, and natural stretch, reflecting the brand's dedication to innovation.

Echoing the legacy of founder Alfred Dunhill, the collection embodies a balance of style and practicality. The Athluxury line showcases the brand's commitment to craftsmanship, luxurious materials, and British masculine elegance.

The dunhill Athluxury collection will be available in stores and online from July 30th.