Concepts x Lacoste

Lacoste has just launched a new capsule with Boston-based retailer Concepts; a leading American brand that has led the blending of the cultures of street, skate and fashion. 

Rooted in Boston (the birthplace of both brands), in August 1923, a journalist writing for the Boston Evening Transcript first coined the moniker “the Alligator” when describing René Lacoste, connecting to the brand’s iconic logo. That same year also saw the launch of the Velocity sneaker, so to celebrate, Lacoste has tapped Concepts to reimagine the heritage shoe into a new footwear icon, the Storm 96, which will see a limited-edition release of 650 pairs globally. This new icon retains the retro mood of the original nineties shoe while adding contemporary details that speak to Concepts’ expertise in the sneaker space. The shoe features details such as an iridescent Concepts x Lacoste logo, affine leather uppers which sit alongside hits of mesh, dynamic gold-tipped laces, and interchangeable tongue-tags.

From £30 and available now at Lacoste.