Shot by photographer Ralph Mecke, the new Cerruti 1881 campaign celebrates modern codes of masculinity. 

Featuring models Christopher Einla, Oliver Houlby and Kadri Vahersalu the new campaign perfectly encapsulates the relaxed tailoring and modern sportswear that the brand has become so well known for, with the autumn collection boasting an industrial and minimalist feel, crossed with lush fabrics and rich colours. Speaking of the new campaign, Chief Creative Officer Jason Basmajian says “This dynamic campaign is a step forward for the brand highlighting rich fabrics, textures and a relaxed sportswear mood. The images are elegant and graphic.”

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