Blauer SS24

Blauer has just launched its spring summer 2024 campaign, featuring Cy Busson.

Photographed by James Mollison, the campaign sees the continuing the “son of” photo adventure with Elle Macpherson’s son Cy Busson modelling for the USA brand. Born in 2003, Cy is a fresh face on the modelling scene, and is the perfect fit to showcase the ageless, highly wearable and great quality new collection from the brand which balances the line between being rebellious at times and sophisticated at others.

Explore further and shop the collection at Blauer.