New skincare brand, BIOEFFECT hails from Iceland and is focused on restoring and maintaining the skin’s natural youthfulness and vitality with pure ingredients and skincare advanced with biotechnology.

Science should be at the heart of a good skincare and grooming brand in our humble opinion, and that is certainly the case for BIOEFFECT who use biotechnology and Barley EGF (with results comparable to botox) cultured in an ecologically-engineered greenhouse in Iceland powered by sustainable geothermal energy (statistics prove 60% increase in skin thickness). The brand was founded by three Icelandic scientists when they discovered, after over a decade of research, a way to produce plant-based EGF (Epidermal Growth Factor) in barley plants. Since that time they have been invested in the benefits of a Barley EGF skincare routine.

EGF plays a vital role in the production of collagen, elastin, and hyaluronic acid to maintain skin’s healthy, dense, and youthful appearance. Once we reach maturity, in our twenties, the natural production of growth factor proteins starts to decrease as cell turnover and repair slow, eventually affecting our appearance, skin starts to sag, and fine lines and wrinkles appear. To combat these visible signs of ageing, BIOEFFECT scientists invented a way to produce the world’s first plant-based EGF protein in barley, our Barley EGF, using cutting-edge biotechnology.

See below for more about some of the best performing products from the collection:

A refreshing and revitalising eye serum for wrinkles, fine lines, and puffiness. Barley EGF is a moisture-binding and skin-rejuvenating protein, that helps support the skin’s natural collagen production and is essential for keeping skin looking smooth, healthy, and youthful.

A clarifying facial exfoliator containing micro-crystalline lava, from the Icelandic volcano Hekla, and ground apricot seeds to remove the build-up of dead skin and impurities. It also includes Azelaic Acid, a naturally occurring acid found in grains such as barley. It has mild exfoliating action and helps to unclog pores and refines skin‘s surface, leaving the skin feeling soft and smooth.

Award-winning, age-defying serum with Barley EGF to reduce the appearance of wrinkles and fine lines, boost hydration, and restore younger-looking skin with only 7 pure ingredients.

Explore further and shop the collection at BIOEFFECT