Berluti Unveils New Campaign

From September 4 to 10, 2024, Berluti is launching its latest campaign, bringing its craftsmanship to the streets of Paris. Positioned along the iconic Champs-Elysées, near the Maison’s historic Rue Marbeuf boutique, the campaign features a series of striking images displayed like an open-air gallery.

Berluti’s expertise across footwear, leather goods, and ready-to-wear is highlighted through 17 images presented on pavement billboards. The photographs focus closely on individual pieces crafted by the Maison's artisans, creating portraits that showcase not just products but the people and objects behind them.

Photographed by Bastian Achard under the creative direction of Atelier Franck Durand, the campaign strikes a balance between precision and emotion. Achard's approach emphasises the details that define each piece, while infusing the visuals with an emotional depth.