Berluti, renowned for its exquisite leather craftsmanship, unveils a new addition to its repertoire with the Spring 2024 launch of Toujours Soft. In celebration of the iconic Toujours tote's 10th anniversary, the Maison introduces three new bags crafted from supple Venezia leather.

Inspired by the timeless allure of the original Toujours tote created by Olga Berluti in 2013, Toujours Soft embodies a relaxed sophistication perfect for everyday wear. The collection retains the essential, functional shape of its predecessor while infusing a more casual attitude.

Each bag in the Toujours Soft line exudes Berluti's trademark craftsmanship, showcasing meticulous attention to detail. From the distinctive front side pocket to the leaf-shaped zip pull tabs and natural cotton linen linings, every aspect reflects the brand's commitment to excellence.

Highlighting the collection is the new seasonal Ice Gold patina, a captivating gold tone with a rich dark brown finish achieved through the artisanal technique of "sfumatura." This exclusive patina adds a touch of luxury to the chic yet comfortable Toujours Soft bags, making them a must-have for the modern man's wardrobe.

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