Ask any rakish gentlewoman why they wear make up and they will tell you that it’s so that they can look like the best version of themselves when stepping out of the house. It’s little wonder that the men’s grooming market is now such business and we think that Benny Hancock has developed the best make up for men that we have come across to date. 

Created by Mr. Benny Hancock, after years of working in the industry as a make-up artist, on editorials with celebrities, the red carpet and with models on the catwalk, he began work on his own line after demand for a mens cosmetic line that could be used on a daily basis began to intensify. 

What came next was a collection of carefully curated, well designed and considered products that combine practicality and high quality formulas that are designed to cater for the daily needs of men. The aim is to enhance rather than transform and there is a real focus on practicality and ease of use. As the brand continues to develop and create new, innovative products we take a closer look at some of the key products in the range today:

Think of this as an evolution of a moisturiser. Lightweight, cruelty free and with a vegan formula, it provides coverage to even out skin tones and disguise imperfections and blemishes. Available in 5 shades from fair to dark. 

If Tom Ford wears a bronzer and looks as good as he does, perhaps you should too? The bronzer gives a natural, sun-kissed holiday glow all year round and should be used with the Buffing Brush (£39) to ensure that you have the right level of bringer for your skin tone.

Perhaps the wonder-product of the Benny Hancock range is this lightweight pen tat helps to conceal dark under-eye circles and any discolouration. Available in 4 shades. 

A fantastic product that evens out the hair in your beard. A temporary colour that does wash off, in dark brown, it can be blended in and added to create a defined and natural generic tone. Will take years off your appearance. 

All of the above as well as the rest of the collection which includes a Brow Definer and Hydrating Lip Balm. 

Shop the collection and explore further at Benny Hancock for Men.