Ben Sherman SS24 Signature collection

The latest collection from Ben Sherman is inspired by the vibrant culture of Brighton’s Beach Club in the 60s. Carefree and modern, the collection features a seamless integration of holiday geo prints and contemporary tropical twists into the brand’s classic shirting silhouettes.

Visually rich colours like oranges and soft pistachio take centre stage, alongside neutrals, summer blues, and navy tones. Capturing the lively vibrancy of Brighton's seaside culture, the collection upholds a polished and contemporary aesthetic. Knitwear offerings include new variations of Ben

Sherman’s notable vertical stripe knitted mod polo and linen yarns in Johnny collar polos, injecting a contemporary spirit into the summer knitwear selection. Key pieces include toweling stripe polos and textured beach shirts, reminiscent of the original beach shirts designed by Ben Sherman in the 60s.

Explore further and shop the collection at Ben Sherman.