If you have been struggling with your skincare routine, and feel like you aren’t leaving home looking your best in the morning, maybe its time to give your bathroom cabinet a much needed refresh. Bad Norwegian is a new brand that aims to make skincare really easy.

The brand boasts a no-nonsense approach to grooming, perfectly appropriate for twenty first century gents that lead busy lives. Founded from Norway, the premium label was founded in 2011 and was first launched in the UK in spring 2018. The first product was one of our hero pieces - the moisturiser in an airless jar pump and has fast absorbing ingredients that keep your skin feeling smooth and looking soft. The line has now increased to 12 pieces. 

The focus of the brand is exactly what we want from our grooming products - easy to use, functional and not over-indulgent and packaged in a simple and straightforward way. The “not for women” slogan has the sort of cocky confidence that you might get with your mates in a pub on a Friday night. Luckily, Bad Norwegian has everything that you need to look your best in the morning …

Start with the face wash. Use daily to cleanse your skin. The high level of menthol in the formula gives your tired skin a much needed boost with in contact with water. 

A premium anti-wrinkle cream that works fast to absorb into the skin, with a non-greasy residue. 

That boosting wake up call can follow you into the shower with the 100% natural body wash which is perfect for mornings and post-gym.

Effective odour control with a menthol infused formula with no aluminium. 

Shop the collection and explore further at Bad Norwegian. 

Model images by Andreas Kleiberg with Heartbreak Model Agency.