By the Coast: B by Ben Sherman's SS25 Collection

Effortlessly cool and steeped in British heritage, B by Ben Sherman’s SS25 collection, "By the Coast," channels the easygoing sophistication of Brighton yacht culture. Designed for the younger, fashion-forward man, this latest drop blends maritime influences with modern streetwear, offering a fresh take on casual luxury.

Anchored in a palette of sun-faded corals, misted yellows, and granite greens, the collection draws inspiration from the energy of a seaside summer. Classic nautical elements meet contemporary styling, as bold boating prints and candy resort stripes are reinterpreted for today’s wardrobe. French terry sets add an elevated edge to leisurewear, while yacht club graphics bring a touch of nostalgia to relaxed silhouettes.

Standout pieces include retro-inspired shorts in candy-coloured chino fabrics, a nod to ‘90s sportswear with a refined finish. Oversized tees, adorned with yacht club motifs and dynamic colour-blocking, channel effortless weekend style. Meanwhile, knit polos with crochet detailing lend a textured elegance, perfect for days spent on deck—or just looking the part.

"By the Coast" is Ben Sherman’s signature blend of classic and contemporary, designed for those who appreciate heritage without sacrificing modern sensibility. Whether it’s a breezy afternoon by the marina or an urban escape, this collection is an invitation to embrace a lifestyle where style and ease sail in perfect sync.

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